Marketing : concepts and cases (Record no. 201737)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ETZ1;5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. Walker, Bruce J. Stanton, William J et al |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : concepts and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii+735+G14+I25 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | CD3061 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing,: |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Business Management Library |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 ETZ1;5 | BM527 | 280.00 | 26/01/2024 | Business Management Library | Central Library | Central Library | Central Library | Central Library | Surya Infotainment Products Pvt. Ltd. | 350.00 | BM | 0708/0532 | 24/07/2009 | RS | 1 | 70 | 20 | |||||
| 26/01/2024 | 658.8 ETZ1;6 | BM528 | 280.00 | 26/01/2024 | Business Management Library | Central Library | Central Library | Central Library | Central Library | Surya Infotainment Products Pvt. Ltd. | 350.00 | BM | 0708/0532 | 24/07/2009 | RS | 1 | 70 | 20 | |||||
| 26/01/2024 | 658.8 ETZ1; | CD3061 | 26/01/2024 | Compact Disks | Central Library | Central Library | Surya Infotainment Products Pvt. Ltd. | BM | 0708/0532 | 02/12/2009 | RS | 1 | 20 | ||||||||||
| 26/01/2024 | 658.8 ETZ1; | CD3062 | 26/01/2024 | Compact Disks | Central Library | Central Library | Surya Infotainment Products Pvt. Ltd. | BM | 0708/0532 | 02/12/2009 | RS | 1 | 20 |