Integrated advertising, promotion and marketing communications (Record no. 202789)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 CLO; |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. Baack, Donald. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion and marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2002 |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi+638 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 26383 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Compact Disks |
| Date last seen | Total checkouts | Full call number | Accession number | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 CLO; | CD1216 | 26/01/2024 | Compact Disks | Central Library | Central Library | Central Library | Central Library | LBPD- L.B. Publishers & Distributors Pvt. Ltd. | MBA | 4/36873 | 15/09/2009 | RS | 1 | 20 |