Strategies for youth dominated market (Record no. 212124)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01382nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurien, Bijou. Kent, Anthony. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategies for youth dominated market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| Name of publisher, distributor, etc. | AIMA |
| Place of publication, distribution, etc. | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Bill N/A |
| 510 ## - CITATION/REFERENCES NOTE | |
| Name of source | CD: A global youth culture is emerging, spurred on by the universalization brought about by the internet, self-obsession and preoccupation with teenage (even tweenage) priorities such as rock idols and movie stars. Sensing that there's a major opportunity here, marketers especially in India, where the average age is 24 years - are trying to grapple with the key understandings necessary to access this important segment. It's all about changing lifestyles, altered value perceptions and disengagement from heavy issues that drove the Baby Boomers and even the Gen Xers. Kurien, Bijou. Kent, Anthony review the historical trends and emphasize the supreme importance of trying to interpret and engage with a vast emerging market of youth whose very difference from their predecessors marks them out as both conundrum as well as opportunity. butwhile they are spending on entirely new products. and their outlooks are different, essntially will rebel. and each will ultimately puzzle over what drives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategies,youth,dominated,market |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Compact Disks |
| Date last seen | Total checkouts | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | CD5248 | 399.00 | 26/01/2024 | Compact Disks | Central Library | Central Library | Central Library | Central Library | Publisher | 399.00 | BM | 25/02/2014 | RS | 1 |