Building successful brands : in the 21st century (Record no. 212135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muthuraman, B. Chadha, Dharen. |
| 245 #0 - TITLE STATEMENT | |
| Title | Building successful brands : in the 21st century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | AIMA |
| Place of publication, distribution, etc. | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Bill N/A |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | successful,brands,21st,century |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Compact Disks |
| Date last seen | Total checkouts | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | CD5270 | 299.00 | 26/01/2024 | Compact Disks | Central Library | Central Library | Central Library | Central Library | Publisher | 299.00 | BM | 24/09/2014 | RS | 1 |