Packaging design : successful product branding from concept to shelf (Record no. 235160)

MARC details
000 -LEADER
fixed length control field 00469nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241209115629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231221s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118027066
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.564 KLI;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Klimchuk, Marianne Rosner. Krasovec, Sandra A.
245 #0 - TITLE STATEMENT
Title Packaging design : successful product branding from concept to shelf
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. John Wiley & Sons
Place of publication, distribution, etc. Hoboken
300 ## - PHYSICAL DESCRIPTION
Extent viii, 246
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Arch Books
Holdings
Date last seen Total Checkouts Total Renewals Full call number Accession number Date checked out Cost, replacement price Price effective from Category Lost status Source of classification or shelving scheme Damaged status Department Withdrawn status bill no. Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
16/04/2025 3 2 658.564 KLI;1 R AR999 21/03/2025 3056.67 26/01/2024 Arch Books   Dewey Decimal Classification       687 Central Library Central Library Central Library 26/10/2018 Surya Book Supplier 59.95 Design USD 76.1 19.7835 Rupees

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