Marketing management : global perspective indian context (Record no. 273129)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00456nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240626144935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026416 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAM;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy V S. Namakumari S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : global perspective indian context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McMillan india |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlv, 788 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PESU Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Volume/Issue Number | Date checked out | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19/02/2026 | 3 | 658.8 RAM;3 | PU516 | 20 | (05/07/1905) | 16/02/2026 | 636.00 | 26/01/2024 | PESU Books | Central Library | 3602/14-15 | Central Library | Central Library | Central Library | 27/09/2014 | Sunrise | 795.00 | MBA | RS | 1 | 159 | Rupees | |||
| 13/02/2026 | 1 | 658.8 RAM;5 R1 | PU702 | 20 | (05/07/1905) | 30/01/2026 | 636.00 | 26/01/2024 | PESU Books | Central Library | 3616/14-15 | Central Library | Central Library | Central Library | 13/10/2014 | Sunrise | 795.00 | MBA | RS | 1 | 159 | Rupees | |||
| 21/02/2026 | 3 | 658.8 RAM;2 | PU515 | 20 | (05/07/1905) | 16/02/2026 | 636.00 | 26/01/2024 | PESU Books | Central Library | 3602/14-15 | Central Library | Lending Library | Central Library | 27/09/2014 | Sunrise | 795.00 | MBA | RS | 1 | 159 | Rupees | |||
| 19/02/2026 | 1 | 658.8 RAM;4 R | PU701 | 20 | (05/07/1905) | 30/01/2026 | 636.00 | 26/01/2024 | PESU Books | Central Library | 3616/14-15 | Central Library | Lending Library | Central Library | 13/10/2014 | Sunrise | 795.00 | MBA | RS | 1 | 159 | Rupees | |||
| 19/02/2026 | 1 | 658.8 RAM;1 R | PU514 | 20 | (05/07/1905) | 14/02/2026 | 636.00 | 26/01/2024 | PESU Books | MBA | 3602/14-15 | Central Library | RFID Kiosk | MBA | 27/09/2014 | Sunrise | 795.00 | MBA | RS | 1 | 159 | Rupees |