Marketing research : an applied orientation (Record no. 276186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240627134227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAL;46 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. Dash, Sathyabhusan. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 948 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing,orientation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PESU Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Volume/Issue Number | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 MAL;46 | PU3793 | 28 | (03/07/1905) | 575.28 | 26/01/2024 | PESU Books | MBA | R-138 | Central Library | Central Library | MBA | 13/08/2015 | Royal Biblioman | 799.00 | MBA | RS | 1 | 223.72 | Rupees | |||||
| 26/01/2024 | 658.8 MAL;47 | PU3794 | 28 | (03/07/1905) | 575.28 | 26/01/2024 | PESU Books | Central Library | R-138 | Central Library | Central Library | Central Library | 13/08/2015 | Royal Biblioman | 799.00 | MBA | RS | 1 | 223.72 | Rupees | |||||
| 26/01/2024 | 658.8 MAL;48 | PU3795 | 28 | (03/07/1905) | 575.28 | 26/01/2024 | PESU Books | Central Library | R-138 | Central Library | Central Library | Central Library | 13/08/2015 | Royal Biblioman | 799.00 | MBA | RS | 1 | 223.72 | Rupees | |||||
| 26/01/2024 | 658.8 MAL;49 | PU3796 | 28 | (03/07/1905) | 575.28 | 26/01/2024 | PESU Books | Central Library | R-138 | Central Library | Central Library | Central Library | 13/08/2015 | Royal Biblioman | 799.00 | MBA | RS | 1 | 223.72 | Rupees | |||||
| 04/07/2025 | 1 | 658.8 MAL;50 | PU3797 | 28 | (03/07/1905) | 575.28 | 26/01/2024 | PESU Books | Central Library | R-138 | Central Library | Central Library | Central Library | 13/08/2015 | Royal Biblioman | 799.00 | MBA | RS | 1 | 223.72 | Rupees | 01/07/2025 |