Advertising management (Record no. 282282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240918100737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BAT;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev. Myers, John G. Aaker, David A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | South Asia |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising,management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PESU Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Volume/Issue Number | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 659.1 BAT;1 R | PU7714 | 28 | (28/06/1905) | 452.88 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 23/08/2017 | Surya Book Supplier | 629.00 | BM | RS | 1 | 176.12 | Rupees | ||||
| 26/01/2024 | 659.1 BAT;2 R1 | PU7715 | 28 | (28/06/1905) | 452.88 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 23/08/2017 | Surya Book Supplier | 629.00 | BM | RS | 1 | 176.12 | Rupees | ||||
| 26/01/2024 | 659.1 BAT;3 | PU7716 | 28 | (28/06/1905) | 452.88 | 26/01/2024 | PESU Books | 457 | Central Library | Central Library | HM | 23/08/2017 | Surya Book Supplier | 629.00 | BM | RS | 1 | 176.12 | Rupees | |||||
| 26/01/2024 | 659.1 BAT;4 | PU7717 | 28 | (28/06/1905) | 452.88 | 26/01/2024 | PESU Books | 457 | Central Library | Central Library | Central Library | 23/08/2017 | Surya Book Supplier | 629.00 | BM | RS | 1 | 176.12 | Rupees | |||||
| 26/01/2024 | 659.1 BAT;5 | PU7718 | 28 | (28/06/1905) | 452.88 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 23/08/2017 | Surya Book Supplier | 629.00 | BM | RS | 1 | 176.12 | Rupees | ||||
| 26/01/2024 | 659.1 BAT;5 | PU7719 | 28 | (28/06/1905) | 452.88 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 23/08/2017 | Surya Book Supplier | 629.00 | BM | RS | 1 | 176.12 | Rupees |