Advertising and promotion : an integrated marketing communication perspective (Record no. 282309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919154235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97812529026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 BEL;6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. Belch, Michael A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Mcgraw Hill Education |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising,promotion,integrated,marketing,communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PESU Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Volume/Issue Number | Date checked out | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/11/2024 | 1 | 658.82 BEL;6 | PU7762 | 28 | (05/07/1905) | 14/10/2024 | 522.00 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 24/08/2017 | Surya Book Supplier | 725.00 | BM | RS | 1 | 203 | Rupees | ||||
| 17/10/2024 | 1 | 658.82 BEL;7 | PU7763 | 28 | (05/07/1905) | 14/10/2024 | 522.00 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 24/08/2017 | Surya Book Supplier | 725.00 | BM | RS | 1 | 203 | Rupees | ||||
| 12/11/2025 | 1 | 658.82 BEL;9 | PU7765 | 28 | (05/07/1905) | 07/10/2024 | 522.00 | 26/01/2024 | PESU Books | 457 | Central Library | Central Library | Central Library | 24/08/2017 | Surya Book Supplier | 725.00 | BM | RS | 1 | 203 | Rupees | |||||
| 02/04/2024 | 1 | 658.82 BEL;11 | PU7767 | 28 | (05/07/1905) | 02/04/2024 | 522.00 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | Central Library | Central Library | 24/08/2017 | Surya Book Supplier | 725.00 | BM | RS | 1 | 203 | Rupees | 19/07/2019 | |||
| 27/10/2025 | 658.82 BEL;8 | PU7764 | 28 | (05/07/1905) | 522.00 | 26/01/2024 | PESU Books | 457 | Central Library | Lending Library | HM | 24/08/2017 | Surya Book Supplier | 725.00 | BM | RS | 1 | 203 | Rupees | |||||||
| 12/12/2025 | 2 | 658.82 BEL;10 | PU7766 | 28 | (05/07/1905) | 12/12/2025 | 522.00 | 26/01/2024 | PESU Books | Central Library | 457 | Central Library | RFID Kiosk | Central Library | 24/08/2017 | Surya Book Supplier | 725.00 | BM | RS | 1 | 203 | Rupees | 26/12/2025 |