Study on consumer perception towards private label brands in FMCG industry (Record no. 283200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | PRMBA17-2050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sobha Raj K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Study on consumer perception towards private label brands in FMCG industry |
| Remainder of title | Sangeetha Mehrolia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PES University |
| Place of publication, distribution, etc. | Bangalore |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer,perception,label,brands,FMCG,Marketing Managment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Reports |
| Date last seen | Total checkouts | Full call number | Accession number | Volume/Issue Number | Price effective from | Category | Public note | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Grants | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | PRMBA17-2050 | PR2050 | (09/07/1905) | 26/01/2024 | Project Reports | marketing management | Central Library | Central Library | Central Library | Central Library | MBA | RS | 1 |