Brand management : principles and practices (Record no. 289423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241029100422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198069867 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 DUT;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti. |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand management : principles and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Oxford University Press |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,455 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PESU Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Volume/Issue Number | Date checked out | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.827 DUT;2 | PU10956 | (04/07/1905) | 356.00 | 26/01/2024 | PESU Books | HEM | IN-8875 | Central Library | Central Library | HM | 23/12/2019 | 356.00 | HM | RS | 1 | Rupees | |||||||
| 05/02/2026 | 1 | 658.827 DUT;1 | PU10955 | (04/07/1905) | 21/01/2026 | 356.00 | 26/01/2024 | PESU Books | HEM | IN-8875 | Central Library | RFID Kiosk | HM | 23/12/2019 | Amazon | 356.00 | HM | RS | 1 | Rupees |