Analyzing various touch points and features within the online consumer journey on the website to enhance consumer buying experience, with special emphasis on consumers that purchase coffee online (Record no. 292834)

MARC details
000 -LEADER
fixed length control field 00569nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number PRMBA21-3477
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheikh Haziq.
245 #0 - TITLE STATEMENT
Title Analyzing various touch points and features within the online consumer journey on the website to enhance consumer buying experience, with special emphasis on consumers that purchase coffee online
Remainder of title Deepak Shyam.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PES University
Place of publication, distribution, etc. Bangalore
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title NULL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="PES1PG19MB157">PES1PG19MB157</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Reports
Holdings
Date last seen Total checkouts Full call number Accession number Volume/Issue Number Price effective from Category Public note Lost status Damaged status Department Withdrawn status Home library Current library Shelving location Entry date Currency symbol Conversion rate Discount
26/01/2024   PRMBA21-3477 PR3477 (13/07/1905) 26/01/2024 Project Reports Marketing project     MBA   Central Library Central Library Central Library   RS 1  

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