Building strong brands (Record no. 295175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00378nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241025165251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849830409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 AAK;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Building strong brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pocket books |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 380 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | NULL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PESU Books |
| Date last seen | Total Checkouts | Total Renewals | Full call number | Accession number | Volume/Issue Number | Date checked out | Cost, replacement price | Price effective from | Category | Lost status | Source of classification or shelving scheme | Damaged status | Department | Withdrawn status | bill no. | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.827 AAK;2 | PU13459 | (18/06/1905) | 431.28 | 26/01/2024 | PESU Books | Dewey Decimal Classification | 95324 | Central Library | Central Library | BBA | 05/12/2022 | Book Paradise | 599.00 | BBA | RS | 1 | 28 | Percentage | |||||||
| 07/10/2024 | 2 | 1 | 658.827 AAK;1 | PU13458 | (18/06/1905) | 04/09/2024 | 431.28 | 26/01/2024 | PESU Books | Dewey Decimal Classification | Central Library | 95324 | Central Library | RFID Kiosk | Central Library | 05/12/2022 | Book Paradise | 599.00 | BBA | RS | 1 | 28 | Percentage |