New strategic brand management : creating and sustaining brand equity long term

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TextLanguage: English Publication details: 2004 Vinod Vasishtha New DelhiDescription: xiv+496ISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Books	Central Library MBA	MBA	658.827 KAP (Browse shelf(Opens below))	Link to resource	Available	40384

Previous		No cover image available					No cover image available	Next
Previous	658.827 CHU;2 Compendium of brand management	658.827 DAV;1 R Brand leadership	658.827 ELL;1 Strategic brand management	658.827 KAP New strategic brand management : creating and sustaining brand equity long term	658.827 KAP R 27 brand practices : twenty seven action packed strategies for building winning brands	658.827 KAP;8 Strategic brand management : creating and sustaining brand equity long term	658.827 KEL;10 Strategic brand management: building, measuring, and managing brand equity	Next

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