Brand leadership
Material type:
TextLanguage: English Publication details: 2000 Free Press New YorkDescription: xii+351Subject(s): DDC classification: - 658.827 DAV;1 R
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Central Library MBA | MBA | 658.827 DAV;1 R (Browse shelf(Opens below)) | Available | 43765 |
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| 658.82 TIW;2 (Un) common sense of advertising getting the basics right | 658.82 VEN;1 R Sales and distribution management : an Indian perspective | 658.827 CHU;2 Compendium of brand management | 658.827 DAV;1 R Brand leadership | 658.827 ELL;1 Strategic brand management | 658.827 KAP New strategic brand management : creating and sustaining brand equity long term | 658.827 KAP R 27 brand practices : twenty seven action packed strategies for building winning brands |
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