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Text| Item type | Current library | Collection | Call number | Status | Barcode | |
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Central Library MBA | MBA | 658.83 DAN;1 R (Browse shelf(Opens below)) | Available | 46193 |
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| 658.827 VER;2 Brand management : text and cases | 658.827 VER;5 Brand management : text and cases | 658.83 BEA;1 R Handbook of marketing scales : multi-item measures for marketing and consumer behavior research | 658.83 DAN;1 R Shopping : why we love it and how retailers can create the ultimate customer experience | 658.83 DHA;2 New age marketing : emerging realities | 658.83 MAL;1 R Case studies on new age marketing V.1 | 658.83 SOR;1 R Marketing analytics : strategic models and metrics |
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