Strategic corporate communication

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TextPublication details: 2007 Tata McGraw-Hill New DelhiDescription: xx+274ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Central Library MBA	MBA	659.2 ARG;1 (Browse shelf(Opens below))	Available	46195

Previous	No cover image available							Next
Previous	659.1 CHU;10 Foundations of advertising : Theory and practice	659.1 DEN;1 R Advertising handbook : make a big impact with a small budget	659.1 JON1 R How to turn advertising expenses into investments	659.2 ARG;1 Strategic corporate communication	659.2 GRI;1 R New strategies for reputation management : gaining control of issues, crises and corporate social responsibility	659.2 HAR;1 Essentials of corporate communications and public relations	659.2 NEW This is PR: The realities of public relations	Next

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