| Item type | Current library | Collection | Call number | URL | Status | Barcode | |
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Central Library MBA | MBA | 658.82 VEN;1 R (Browse shelf(Opens below)) | Link to resource | Available | 53661 |
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| 658.82 SHA;1 R Advertising and promotions an IMC perspective | 658.82 TEL;1 R Effective advertising : understanding when, how and why advertising works | 658.82 TIW;2 (Un) common sense of advertising getting the basics right | 658.82 VEN;1 R Sales and distribution management : an Indian perspective | 658.827 CHU;2 Compendium of brand management | 658.827 DAV;1 R Brand leadership | 658.827 ELL;1 Strategic brand management |
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