Strategic brand management: building, measuring, and managing brand equity

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TextPublication details: 2008 Pearson Education New DelhiEdition: 3rd edDescription: 714ISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Books	Lending Library MBA	MBA	658.827 KEL;13 (Browse shelf(Opens below))	Link to resource	In transit from Lending Library to Central Library since 06/02/2026	76984
Books	Central Library Central Library	Central Library	658.827 KEL;14 (Browse shelf(Opens below))	Link to resource	Available	76985
Books	Central Library Central Library	Central Library	658.827 KEL;11 R (Browse shelf(Opens below))	Link to resource	Available	59602
Books	Central Library Central Library	Central Library	658.827 KEL;12 R1 (Browse shelf(Opens below))	Link to resource	Available	59603

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Previous	658.827 KAP R 27 brand practices : twenty seven action packed strategies for building winning brands	658.827 KAP;8 Strategic brand management : creating and sustaining brand equity long term	658.827 KEL;10 Strategic brand management: building, measuring, and managing brand equity	658.827 KEL;13 Strategic brand management: building, measuring, and managing brand equity	658.827 KEL;9 Strategic brand management: building, measuring, and managing brand equity	658.827 MOO;7 Brand management : the Indian context	658.827 MOO;8 Brand management : the Indian context	Next

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