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Brand management : text and cases

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TextPublication details: 2006 Excel Books New DelhiEdition: 2nd edDescription: xv, 477ISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Books	Central Library MBA	MBA	658.827 VER;2 (Browse shelf(Opens below))	Link to resource	Available	76965
Books	Central Library Central Library	Central Library	658.827 VER;3 (Browse shelf(Opens below))	Link to resource	Available	76966
Books	Central Library Central Library	Central Library	658.827 VER;4 R (Browse shelf(Opens below))	Link to resource	Available	76967
Books	Central Library Central Library	Central Library	658.827 VER;5 R1 (Browse shelf(Opens below))	Link to resource	Available	76968

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Previous	658.827 RAM;7 Managing Indian brands : marketing concepts and strategies	658.827 SCH R Handbook of strategic brand communication campaigns	658.827 SEN R Brand positioning : strategies for competitive advantage	658.827 VER;2 Brand management : text and cases	658.827 VER;5 Brand management : text and cases	658.83 BEA;1 R Handbook of marketing scales : multi-item measures for marketing and consumer behavior research	658.83 DAN;1 R Shopping : why we love it and how retailers can create the ultimate customer experience	Next

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