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Strategic brand management
Material type:
TextPublication details: 2007 Oxford University Press New DelhiDescription: xiv, 265ISBN: - 9780195692280
- 658.827 ELL;1
| Item type | Current library | Collection | Call number | URL | Status | Barcode | |
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Central Library MBA | MBA | 658.827 ELL;1 (Browse shelf(Opens below)) | Link to resource | Available | 77345 | |
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Central Library Central Library | Central Library | 658.827 ELL;2 (Browse shelf(Opens below)) | Link to resource | Available | 77346 | |
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Central Library Central Library | Central Library | 658.827 ELL;3 R (Browse shelf(Opens below)) | Link to resource | Available | 77347 | |
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Central Library Central Library | Central Library | 658.827 ELL;4 R1 (Browse shelf(Opens below)) | Link to resource | Available | 77348 | |
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Central Library Central Library | Central Library | 658.827 ELL;5 (Browse shelf(Opens below)) | Link to resource | Available | 77349 |
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| 658.82 VEN;1 R Sales and distribution management : an Indian perspective | 658.827 CHU;2 Compendium of brand management | 658.827 DAV;1 R Brand leadership | 658.827 ELL;1 Strategic brand management | 658.827 KAP New strategic brand management : creating and sustaining brand equity long term | 658.827 KAP R 27 brand practices : twenty seven action packed strategies for building winning brands | 658.827 KAP;8 Strategic brand management : creating and sustaining brand equity long term |
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