Managing Indian brands : marketing concepts and strategies

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TextPublication details: 2002 Vikas NoidaEdition: 2nd edDescription: xii, 356ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Central Library Central Library	Central Library	658.827 RAM;6 (Browse shelf(Opens below))	Available	77355
Books	Central Library MBA	MBA	658.827 RAM;7 (Browse shelf(Opens below))	Available	77356

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Previous	658.827 MOO;7 Brand management : the Indian context	658.827 MOO;8 Brand management : the Indian context	658.827 PRI;1 R Brand immortality : how brands can live along and prosper	658.827 RAM;7 Managing Indian brands : marketing concepts and strategies	658.827 SCH R Handbook of strategic brand communication campaigns	658.827 SEN R Brand positioning : strategies for competitive advantage	658.827 VER;2 Brand management : text and cases	Next

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