Consumer behavior: Building marketing strategy

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TextLanguage: English Publication details: 2004 Tata McGraw-Hill New DelhiEdition: 9th edDescription: xxvi+790ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Business Management Library	Central Library Central Library	BBM	658.8342 HAW;1 R (Browse shelf(Opens below))	Available	BM464
Compact Disks	Central Library MBA	MBA	658.8342 HAW; (Browse shelf(Opens below))	Available	CD4158

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Previous	658.82 GUP;3 Advertising and media management : for sixth semester BBM Bangalore University	658.82 SON;1 Advertising and sales management	658.827 MOO Brand management : the Indian context	658.8342 HAW;1 R Consumer behavior: Building marketing strategy	658.8342 LIN;1 R Shopper, buyer and consumer behaviour: theory, marketing applications and public policy implicatiions	658.8342 LOU;1 R Consumer behavior: Concepts and applications	658.8342 SCH;8 Consumer behavior	Next

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