Bill N/A

CD : As services offered by competing companies look like clones of each other, the only way to iucrative top-end users is to focus on giving them a better, more satisfying experience. Dissatisfied customers and lack of product differentiation are the main reasons for customer churn, and only better products coupled with customer centric policies translated into action will result in lasting relationships. Ellis, Len. Sethi, Rajat chisel away the flab and the fallacies surrounding customer service to reveal the essentials: developing strategies like segmentation, clear-headed analysis and focus on long-term growth by keeping the fundamentals always in mind. Gimmicks are but short-lived solutions, but by stepping in to the customer's shoes and giving him exactly what he wants - recognition - you can lay the foundation of an enduring relationship and slaughter the competition.