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Text| Item type | Current library | Collection | Call number | Status | Barcode | |
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Arch Books
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Central Library Central Library | ARCH | 658.812 GOO;1 R (Browse shelf(Opens below)) | Available | AR1083 |
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| 658.8 LEV;1 R Marketing imagination | 658.802 KIM; R Blue ocean strategy : how to create uncontested market space and make the competition irrelevant | 658.812 BLI;1 R Chief customer officer 2.0 : how to build your customer-driven growth engine | 658.812 GOO;1 R Customer experience 3.0 : high-profit strategies in the age of techno service | 658.82 BEL;2 R1 Advertising and promotion : an integrated marketing communication perspective | 658.827 DAV;1 R More than a name : an introduction to branding | 658.827 NEU;1 R ZAG : the number-one strategy of high-performance brands |
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