Strategic brand management : creating and sustaining brand equity long term

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TextSeries: NULLPublication details: Kogan Page New Delhi 1997Edition: 2nd edDescription: 443ISBN:

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Holdings
Cover image	Item type	Current library	Collection	Call number	Vol info	Status	Barcode
	PESU Books	Central Library HM	HEM	658.827 KAP;1 R (Browse shelf(Opens below))	(19/06/1905)	Available	PU10961

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Previous	658.812 ULW;1 R What customers want : using outcome-driven innovation to create breakthrough products and services	658.827 DUT;1 Brand management : principles and practices	658.827 DUT;2 Brand management : principles and practices	658.827 KAP;1 R Strategic brand management : creating and sustaining brand equity long term	658.8270954 KAN;1 R Branding India : an incredible story	658.8270954 KAN;2 R1 Branding India : an incredible story	658.8342 ACS;1 R Consumer behavior : a strategic approach	Next

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