Batra, Rajeev Myers, John G Aaker, David A <br/><br/>
Advertising management 

 - 5th ed. 
 -  New Delhi : PHI,  1996 
 - xiii+754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  BAT