Boyd, Harper W Westfall, Ralph Stasch, Stanley F <br/><br/>
Marketing research: Text and cases 

 - 7th ed.  
 -  Illinois : Richard D Irwin,  1996 
 - xv+816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  BOY `R'