Belch, George E Belch, Michael A <br/><br/>
Advertising and promotion 

 - 4th ed.  
 -  Massachusets : Irwin/McGraw-Hill,  1999 
 - xxii+762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  BEL `R'