Rust, Roland T Zahorik, Anthony J Keinigham, Timothy L <br/><br/>
Service marketing 

 -  Addison-Wesley  1996 
 - xx+508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  RUS `R'