Mohan, Manendra <br/><br/>
Advertising management: Concepts and cases 

 -  New Delhi : TMH,  1989 
 - xi+418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  MOH `R'