Hawkins, Del I Best, Roger J Coney, Kenneth A <br/><br/>
Consumer behavior: Building marketing strategy 

 - 7th ed.  
 -  Massachusets : McGraw-Hill,  1998 
 - xxv+760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8342  HAW;4