Belch, George E Belch,Michael A <br/><br/>
Advertising and promotion:An intergrated marketing communication perspective 

 - 4th ed.  
 -  Massachusets : Irwin/McGraw-Hill,  1998 
 - xxi+762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,Promotion Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82  BEL;5