Churchill, Gilbert, David A Peter, J Paul <br/><br/>
Marketing : Creating value for customers 

 - 2nd ed.  
 -  Irwin/McGraw-Hill,  1998 
 - xxiv+630 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  CHU `R'