00366nam a2200133Ia 4500008004100000041001200041082001900053100004600072245004500118250001300163260002900176300001300205650001400218231217s9999    xx            000 0 und d  aEnglish  a658.8  CHU `R'  aChurchill, Gilbert, David A Peter, J Paul 0aMarketing : Creating value for customers  a2nd ed.   c1998bIrwin/McGraw-Hill,  axxiv+630  aMarketing