Churchill, Gilbert, David A Peter, J Paul <br/><br/>
Marketing  research : Methodological foundations 

 - 7th ed.  
 -  Harcourt Brace College  1999 
 - xxviii+1017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  CHU;1 `R1'