Keegan, Warren J <br/><br/>
Global marketing management 

 - 6th ed.  
 -  New Jersey : Prentice-Hall,  1999 
 - xiv+639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KEE;2