Chunawalla, S A Sethia, K C <br/><br/>
An introduction to advertising and marketing research 

 - 2nd ed.  
 -  Mumbai : Himalaya,  2001 
 - 393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>An,advertising,marketing,research
<br/><br/><label>Dewey Class. No.: </label>658.82  CHU1;1  R