Nakkiran, S Ravichandran, K <br/><br/>
A text book of marketing research 

 - 3rd ed. 
 -  Mumbai : Himalaya,  2001 
 - 166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing,research
<br/><br/><label>Dewey Class. No.: </label>658.8  NAK;1  R