Keegan, Warren J <br/><br/>
Global marketing management 

 - 7th ed. 
 -  New Delhi : Pearson Education,  2002 
 - xxv+617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KEE;4  R1