00373nam a2200133Ia 4500008004100000041001200041082002100053100003000074245005300104250001200157260003200169300001300201650002500214231217s9999    xx            000 0 und d  aEnglish  a658.82  LEE;1  R  aLee, Monle Johnson, Carla 0aPrinciples of advertising : a global perspective  a1st ed.  c2003bN.Delhi : Viva Books,  axvii+355  aadvertising,:,global