Keller, Kevin Lane. <br/><br/>
Strategic brand management: building, measuring, and managing brand equity 

 - 2nd ed. 
 -  N.Delhi : PHI  2003 
 - xxvii+788 
<br/><br/> Content page available 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic,brand,management,:,building,measuring,and,managing,brand,equity
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL;1  R