TY  - BOOK
AU  - Keller, Kevin Lane.
TI  - Strategic brand management: building, measuring, and managing brand equity
U1  - 658.827  KEL;1  R 
PY  - 2003///
PB  - N.Delhi : PHI
KW  - Strategic,brand,management,:,building,measuring,and,managing,brand,equity
N1  - Content page available
ER  -