Lee, Monle Johnson, Carla <br/><br/>
Principles of advertising : a global perspective 

 - 1st ed. 
 -  New Delhi : Viva Books,  2003 
 - xvii+355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising,:,global
<br/><br/><label>Dewey Class. No.: </label>658.82  LEE;2  R1