O'Guinn, Thomas C Allen, Chris T Semenik, Richard J <br/><br/>
Advertising and integrated brand promotion 

 - 3rd ed 
 - Australia  South-Western  2003 
 - xxxix+773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,integrated,brand,promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  OGU;1  R