Jefkins, Frank. Yadin, Daniel. <br/><br/>
Advertising 

 - 4th ed. 
 - New Delhi  Pearson Education  2000 
 - xxi+394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.82  JEF;1  R