Hoffman, K Douglas Bateson, John E G <br/><br/>
Essentials of services marketing : concepts, strategies and cases 

 - 2nd ed 
 - Australia  South-Western College  2002 
 - xxi+569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Essentials,services,marketing,:,concepts,,strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  HOF;1  R