TY  - BOOK
AU  - Hoffman, K Douglas Bateson, John E G
TI  - Essentials of services marketing : concepts, strategies and cases
U1  - 658.8  HOF;1  R 
PY  - 2002///
CY  - Australia
PB  - South-Western College
KW  - Essentials,services,marketing,:,concepts,,strategies
ER  -