Keller, Kevin Lane. <br/><br/>
Strategic brand management: building, measuring, and managing brand equity 

 - 2nd ed. 
 - Delhi  N.Delhi : PHI  2003 
 - xxvii+788 
<br/><br/> Content page available 
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL;3