Wells, William D. Burnett, John. Moriarty, Sandra. <br/><br/>
Advertising : principles and practice 

 - 6th ed. 
 - Delhi  Pearson Education (Singapore)  2003 
 - xxxii+599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,:
<br/><br/><label>Dewey Class. No.: </label>658.82  WEL;3  R